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Nissan Value of Zero

Nissan ramped up sales of the all-electric Nissan Leaf in the USA in April 2011 with “Value of Zero”, a television advertising campaign. The commercial at the heart of the campaign uses images from...

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XBox Kinect Effect Growing

Microsoft has launched a new commercial featuring the Xbox Kinect sensor. The commercial, timed to mark a year since Kinect’s launch in 2010, illustrates ways in which the Kinect began as a gaming...

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Gillette Homage to Sweat

Gillette ran “Homage”, an Odor Shield tribute to significant achievements made possible by persistent hard work. From labourers building the pyramids in Egypt, oceanographers exploring new horizons on...

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iPhone Rock God and Road Trip

Apple is running two new commercials promoting the iPhone 4′s Siri capacity, “Rock God” and “Road Trip”. “Rock God” picks up on the personal interaction between a young rocker and his phone. “Road...

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Dove More To Love

Dove Chocolate is promoting larger repackaged milk chocolate and dark chocolate bars with “More To Love”, a television and online commercial lined with romance. Launched on the Dove Chocolate Facebook...

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P&G Best Job for Olympic Mums

Procter & Gamble (P&G) is running an integrated advertising campaign promoting the company’s “Proud Sponsors of Mums” approach to the 2012 London Olympics, continuing from the 2010 Vancouver...

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Lenovo Seize The Night

Lenovo has launched two new products, the Lenovo IdeaPad U310 and the Lenovo U410 Ultrabook, with “The Book of Do”, an integrated advertising campaign. The campaign begins with “Seize the Night”, an...

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Nike Women Voices

Nike is celebrating how far women’s sports have come in “Voices”, a television commercial featuring elite athletes who have defied convention to reach their goals, connected with young women starting...

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Facebook Things That Connect Us

Facebook is celebrating signing up a billion users by launching “The Things That Connect Us”, a commercial honoring the everyday things that people use to get together and connect – things like chairs,...

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Samsung Day in the Life of LeBron James

Samsung is running “”LeBron’s Day with the Samsung Galaxy Note II”, a commercial following LeBron James on what appears to be his first day back on the job in the NBA. Shot a week before Tuesday’s...

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Samsung Jay-Z Deal for Holy Grail Magna Carta

Samsung is collaborating with American rapper Jay Z with an early online release of his new album, “Magna Carta Holy Grail”, available to Samsung Galaxy SIII, and S4 users through a special deal. The...

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Apple iPad Air Pencil

Apple has brought in Bryan Cranston, star of Breaking Bad and Malcolm in the Middle, to provide the voiceover for “Pencil”, a television commercial for the iPad Air. Throughout the whole commercial...

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What I See for Special Olympics

Procter & Gamble is promoting sponsorship of the Special Olympics with “What I See”, a television commercial featuring athlete Molly Hincka. Molly’s mom did what any mother would do — she never...

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Jeff Goldblum in Apartments.com campaign

Jeff Goldblum is appearing in an Apartments.com campaign as Brad Bellflower, the eccentric Silicon Valley caricature futurist behind the completely redesigned Apartments.com search site. Using a Web...

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IKEA Everyday Heroes

IKEA has launched “Everyday Heroes”, an advertising campaign dedicated to the everyday heroes we all take for granted. A film, directed by Joachim Back, honours the hings at home that usually get very...

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AT&T Close To Home

At&T’s latest version of the “It can wait” road safety campaign is “Close To Home”, an online film bringing together six characters on what appears to be a perfectly average day. Their lives are...

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Spotify Playlist Stories

Spotify is running “Spotify Playlist Stories”, a brand campaign featuring the soundtrack from the 1984 film Never Ending Story, Pope Francis and his album “Wake Up”. The “Never Ending Story” commercial...

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Hulu In The Know

Hulu has launched “In The Know”, an advertising campaign shining a light on all-too-human behaviour in social situations: standing awkwardly as talk turns to a popular TV show or movie we haven’t seen....

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Toyota Stand Together for United Way

Toyota has used the opening of the Rio 2016 Olympic Games to launch “Stand Together”, an integrated advertising campaign connecting the brand with team work. The Toyota Stand Together commercial at the...

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Qualcomm Snapdragon Lifeline

Qualcomm’s short film, Lifeline, has won the Entertainment Grand Prix at the Spikes Asia 2016 awards held in Singapore. The 30 minute Qualcomm Snapdragon Lifeline film is a product demo disguised as a...

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