Dove Chocolate is promoting larger repackaged milk chocolate and dark chocolate bars with “More To Love”, a television and online commercial lined with romance. Launched on the Dove Chocolate Facebook page and Dove Chocolate Promise Youtube channel, the commercial uses visual effects to connect the product with imagination and desire.
Click on the image below to play the More To Love video in YouTube (HD)
http://www.youtube.com/watch?v=hAWFZJqQnnc
Credits
The More To Love campaign was developed at BBDO New York by chief creative officer David Lubars, creative group head Linda Honan, copywriter Sarah Crawford, art director Marianna Dutra, agency producers Amy Wertheimer and Elise Pavone, music producer Rani Vaz.
Filming was shot by director Christian Bevilacqua via Anonymous Content with director of photography Carlos Ritter.
Editor was Al Sinclair at Spot Welders. Visual effects were produced at Framestore.
Music was produced at Search Party Music.